How to Promote Election Campaign in Nigeria
Are you a politician or a political party aspiring to contest any political position in Nigeria then this article is for you, winning an election could not be so easy as it is, that is why you need a whole lot of political advertisement and campaigns to reach your rightful audience? In Nigeria, the audience for political position differs as Nigeria has three tiers of government structure which are the Federal, State, and Local government structure.
To win an election in Nigeria you need to advertise your manifesto to your domain audience, people need to see what you have for them, what initiative, ideas, and agenda you want to sell to them. And the more you advertise yourself the more you are willing to sell your manifesto and agenda to your audience. every contestant must have an opposition which might stand as a threat in winning a political position this is the more reason you need to advertise yourself or your party candidate well.
The election campaign in Nigeria over the years has normally been using the conventional style or method which are normally the Television and Radio Jingles, Newspaper advert, Poster and Billboard Advert and Street to Street Awareness which involve the gathering of the crowd. Dough this process still work but it is more cumbersome and capital intensive to run, but now technology has changed the game using digital means such as phone to reach for more audience.
The new trend of the marketing election campaign is using the digital marketing method, digital marketing is the new form of marketing that the global world is adopting as it gives an edge for your business to reach more audience and connect to people as far they have a smart mobile device. In Nigeria, the use of the mobile device is on the increase year by year as more Nigerians are now connected to each other using their mobile phone. As many Nigerians now have smartphones or gadgets this makes it easier for you to connect to them without much stress and expenses unlike a traditional form of marketing for election.
Importance of Digital Marketing for Election
- Enable You To Reach More Audience Using Mobile Device.
- Cut Expenses Unlike the Conventional Method
- Stress-Free Marketing
- You Can Get an Analysis Report of Your Campaign If It IS Doing Fine
- You Can Target A Specific Set of People with Digital Marketing Method
- You Can Get Feedback from Your Audiences Such as Question and Answer
What Digital Marketing Method to Use for Election Campaign Or Advertisement
With this method, you can connect to many in a specific domain using their email addresses.
This method involved pushing a bulk message to a larger audience with phone numbers, the bulk message will come with your party headline as the sender and it will reach every individual that is registered for voting in a specific domain such as from local government to the state level.
With social media, your campaign message can reach as many nigerians, using social media ads and can also be targeted to specific location, gender, and age group.
Hire An Expert To Handle Campaign Using The Above Means.
At Gem Boss Digital, we have successfully managed small-medium business and making sales, your election campaign is not an exception from what we can do, your election campaign will be a success with us, we have Nigeria phone database from local to state level, we can amass bulk SMS to reach your desire audience.
How to Promote Your Restaurant Business In Nigeria
Food is a necessity to humans, we all need food to survive, and the very good quality of food is that it must be hygienic and delicious, everybody wants to enjoy a portion of good tasty food for his or her satisfaction. Dough, not everyone can cook such delicious meal or have the time to cook such delicious meal may be due to one event or the other.
In Nigeria, the rise of the restaurant is on the increase, and statistics have shown that the restaurant business is doing well whether on a small, medium, and large scale, because of the high demand for food. The dough we still have a local restaurant in Nigeria as we all know as “BUKA” and we have new generation restaurants such as popular KFC, Chicken Republic, Kilamjaroo, and the rest. Many individual local restaurants in Nigeria are massively coming up to be like their KFC and the rest.
So how do you enlarge your restaurant business to be like that of KFC and co, the fact is KFC as an example has covered most of the world in food delivery, the restaurant business has grown from selling only to your local domain, now you can sell to anybody anywhere in the world with the help of the digital technology.
How to Promote Your Restaurant Business
One of the first aspects of marketing of any business should be branding, your branding should speak more volume about your business, branding in this aspect comprises a well-defined and unique logo, an identity business color, and your packaging. Your branding will get people more familiar with your business and it must be unique it must not portray any similarity with other businesses because people might be mistaken about what logo is yours, people can easily identify restaurants like KFC, Mr. Biggs Logo because of their uniqueness. You also need to choose a business color so people can also identify your business, your business color should be attractive, you may also combine two to three colors.
Also, your packaging should be beautiful and attractive, your label across all food packages should look pleasant and most people’s eyes, s you need the help of a good graphics designer to do that for you.
Social Media Handles
Your restaurant business should have a page across this different social media handle but mostly Facebook and Instagram, with a social media page you can create mass awareness and derive huge sales, Note: that having a social media handle doesn’t just stop there, you need to spend money in paid advertising on Facebook, Instagram and other social media handle you choose to advertise with. Social media is not that easy with the organic search you to pay to reach more audience for your product.
Food Delivery Website
This is also very necessary if you want to grow large, with a good website you will sell more, someone can sit at any comfort and place an order and it will be delivered, your website must have all your food delicacy menu, where one can choose what they want and can place an order using your website and credit card instantly you can receive your money before delivering. These days people don’t like stressing their self going to public places, they love sitting at their comfort to order anything and it will be delivered, the statistic has shown that some Nigerians also order food like PIZZA from abroad, so you also can compete and strive your restaurant business to greatness.
Promote Your Restaurant Business on Search Engine.
You can do a paid advert on Google to promote your business on search engines, most people who are willing to taste a particular delicacy will like to use google search engine to search for it and if you run a google paid search advert people might easily get to see yours and patronize you, this is how another big restaurant has been winning in their food business.
In this case, you need the help of an expert to do all of this for you, you need the help of a professional digital marketer to handle this aspect so you can strive bigger like their KFC and others. With Gem Boss Digital, the best digital marketing agency in Nigeria, we can help you succeed in this aspect, we have many years of experience and will create an online business that will best fit your business.
Contact Us Today.
The Best Digital Marketing Agency in Abuja
Digital Marketing is the world-leading method of marketing, unlike conventional marketing methods like Radio/Television advert, newspaper and billboard advert, etc. the world is now adopting the digital form of marketing because of the high uses of smartphones. Advertising using the digital method will get your message closer to your desired audience.
There is various form of marketing your product and services using the digital means, such method include, social media marketing and management which include (Facebook, Instagram, Twitter, Pinterest, Snapchat and the rest), search engine optimization which includes ( website ranking, webpage ranking, YouTube Video Ranking, and Google Business Listing Ranking) Email Marketing (include lead generation), influencer marketing and search engine paid marketing.
Dough most people seem to have this knowledge of marketing, that why we have different digital marketing agencies springing up in Nigeria, but the ideal is not about just knowing, it is about having the right strategy in promoting your goods or services, using Facebook as an example, anyone can place money on Facebook or Instagram to run a paid advert but the fact remains people are losing money due to the lack of strategy they only have a preamble knowledge of how it works but doesn’t know strategy or a deeper knowledge of how it should works.
This is where you need the service of a professional to handle these for you at Gem Boss Digital we have all digital marketing knowledge and a long-time experience to hand handle your business for better growth.
We have helped small and medium scale businesses in developing, digital marketing skills is one you won’t regret.