How to Promote Election Campaign in Nigeria
Are you a politician or a political party aspiring to contest any political position in Nigeria then this article is for you, winning an election could not be so easy as it is, that is why you need a whole lot of political advertisement and campaigns to reach your rightful audience? In Nigeria, the audience for political position differs as Nigeria has three tiers of government structure which are the Federal, State, and Local government structure.
To win an election in Nigeria you need to advertise your manifesto to your domain audience, people need to see what you have for them, what initiative, ideas, and agenda you want to sell to them. And the more you advertise yourself the more you are willing to sell your manifesto and agenda to your audience. every contestant must have an opposition which might stand as a threat in winning a political position this is the more reason you need to advertise yourself or your party candidate well.
The election campaign in Nigeria over the years has normally been using the conventional style or method which are normally the Television and Radio Jingles, Newspaper advert, Poster and Billboard Advert and Street to Street Awareness which involve the gathering of the crowd. Dough this process still work but it is more cumbersome and capital intensive to run, but now technology has changed the game using digital means such as phone to reach for more audience.
The new trend of the marketing election campaign is using the digital marketing method, digital marketing is the new form of marketing that the global world is adopting as it gives an edge for your business to reach more audience and connect to people as far they have a smart mobile device. In Nigeria, the use of the mobile device is on the increase year by year as more Nigerians are now connected to each other using their mobile phone. As many Nigerians now have smartphones or gadgets this makes it easier for you to connect to them without much stress and expenses unlike a traditional form of marketing for election.
Importance of Digital Marketing for Election
- Enable You To Reach More Audience Using Mobile Device.
- Cut Expenses Unlike the Conventional Method
- Stress-Free Marketing
- You Can Get an Analysis Report of Your Campaign If It IS Doing Fine
- You Can Target A Specific Set of People with Digital Marketing Method
- You Can Get Feedback from Your Audiences Such as Question and Answer
What Digital Marketing Method to Use for Election Campaign Or Advertisement
With this method, you can connect to many in a specific domain using their email addresses.
This method involved pushing a bulk message to a larger audience with phone numbers, the bulk message will come with your party headline as the sender and it will reach every individual that is registered for voting in a specific domain such as from local government to the state level.
With social media, your campaign message can reach as many nigerians, using social media ads and can also be targeted to specific location, gender, and age group.
Hire An Expert To Handle Campaign Using The Above Means.
At Gem Boss Digital, we have successfully managed small-medium business and making sales, your election campaign is not an exception from what we can do, your election campaign will be a success with us, we have Nigeria phone database from local to state level, we can amass bulk SMS to reach your desire audience.